Page 4 - Lesson Note 9

(i) Fear of challenge to authority: If a superior perceives that a particular

communication may adversely affect his authority, he or she may withhold or
suppress such communication.

(ii) Lack of confidence of superior on his subordinates: If superiors do not have
confidence on the competency of their subordinates, they may not seek their

advice or opinions.
(iii) Unwillingness to communicate: Sometimes, subordinates may not be
prepared to communicate with their superiors, if they perceive that it may

adversely affect their interests.

(iv) Lack of proper incentives: If there is no motivation or incentive for
communication, subordinates may not take initiative to communicate. For
example, if there is no reward or appreciation for a good suggestion, the

subordinates may not be willing to offer useful suggestions.

Improving Communication Effectiveness

The barriers to effective communication exist in all organizations to a greater or
lesser degree. Organizations keen on developing effective communication should

adopt suitable measures to overcome the barriers and improve communication
effectiveness. Some such measures are indicated below:
(i) Clarify the ideas before communication:

The problem to be communicated to subordinates should be clear in all its
perspective to the executive himself. The entire problem should be studied in

depth, analyzed and stated in such a manner that is clearly conveyed to
subordinates.

(ii) Communicate according to the needs of receiver: The level of understanding of
receiver should be crystal clear to the communicator. Manager should adjust his

communication according to the education and understanding levels of
subordinates.

(iii) Consult others before communicating: Before actually communicating the
message, it is better to involve others in developing a plan for communication.

Participation and involvement of subordinates may help to gain ready acceptance
and willing cooperation of subordinates.