Page 2 - Lesson Note 3
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motives are – hunger, thirst, security, affiliation, need for comfort,
recognition etc.
(Arises out of unsatisfied needs = causes restlessness.)
Motivation: Motivation is the process of stimulating people to action to
accomplish desired goals. Motivation depends upon satisfying needs of
people
Motivator: Motivators are the technique used to motivate people in an
organization. Managers use diverse motivators like pay, bonus, promotion,
recognition, praise, responsibility etc., in the organization to influence people
to contribute their best.
Maslow’s Need Hierarchy Theory of Motivation: Since motivation is highly
complex, many researchers have studied about motivation from several
dimensions and developed some theories. These theories help to develop
understanding about motivation phenomenon.
Abraham Maslow, a well-known Psychologist in a classic paper published in 1943,
outlined the elements of an overall theory of motivation. His theory was based on
human needs. He felt that within every human being, there exists a hierarchy of
five needs.
Maslow’s Hierarchy of Needs:
Maslow‘s need hierarchy is considered to be fundamental to the understanding of
motivation and plays an important role in motivation.
