Page 3 - Home Assignment 7

Identify the channel of distribution Ajay would adopt for the distribution

of toothpaste and toothbrushes and justify it by giving one reason.

5 to 6 marks questions.

1. Explain the components of physical distributions.
2. Ranger India Limited is an automobile manufacturer in India. It makes

1.5 million family cars every year. That’s one car every 12 seconds. It has

a sales network of company approved retailers that spreads across 600
cities.

In the context of above case: Identify the type of the channel of

distribution adopted by the company.
3. Traditional trade or kirana stores constitute 90% of the FMCG (fast

moving consumer goods) business in India. HUL is the market leader in

FMCG with over 60 lakh outlets. According to industry estimates,
Patanjali products are currently available in two lakh traditional retail

outlets. ‘Availability of the product’ is the single largest driver of FMCG

sales. A shopper research suggests that 30%-40% consumers shift
preference if their favorite brand is not available at the store.

In the context of above case:

i. Identify the component of marketing mix being discussed in the
above lines.

ii. Name the type of channel of distribution adopted by HUL.