Page 2 - Home Assignment 7
P. 2
4. In which case, manufactures use their own selling agents or brokers who
connect them with wholesalers and then the retailers.
(a) Two level channel
(b) Three level channel
(c) Only zero level
(d) None of the above
5. Which refers to the act of storing and assorting products in order to
create time utility in them?
(a) Inventory control
(b) Warehousing
(c) Transportation
(d) All of the above
Home assignment
1- Mark questions.
1. Write the meaning of physical distribution.
2. What is meant by channel of distribution?
3. What is meant by indirect channel of distribution?
3 to 4 marks questions.
1. Explain the type’s indirect channel of distribution.
2. Ajay was appointed as the marketing head of Alfa Enterprise, a
manufacturer of toothpastes and toothbrushes. His target sale was 2000
units a month. Apart from thinking about various channels of
distribution to achieve the target, he himself started visiting schools in
backward areas. He found that even after taking various steps and
counseling, some school children had not started brushing their teeth.
He investigated and found that they could not start brushing their teeth.
He investigated and found that they could not afford to buy toothbrush
and toothpaste. So with due permission, he started donating 200
toothbrushes and toothpastes every month to the school.
