Page 5 - Lesson Note 4
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But if it is to maximize its total profit in the long run, it would opt for a lower
per unit price so that it can capture larger share of the market and earn
greater profits through increased sales.
6. Marketing Methods Used:
Price fixation process is also affected by other elements of marketing such as
distribution system, quality of salesmen employed, quality and amount of
advertising, sales promotion efforts, the type of packaging, product
differentiation, credit facility and customer services provided.
