Page 1 - Lesson Note 4
P. 1
SAI INTERNATIONAL SCHOOL
CLASSS XII
SUBJECT: BUSINESS STUDIES
CHAPTER -11, MARKETING MANAGEMENT
Topics: Labelling, functions, Pricing, factors.
(Lesson Note-43)
Labelling
A simple looking but important task in the marketing of goods relates to designing
the label to be put on the package.
The label may vary from a simple tag attached to the product(such as in case of
local unbranded products like sugar, wheat, pulses, etc.) indicating some
information about the quality or price, to complex graphics that are part of the
package, like the ones on branded products. Labels are useful in providing
detailed information about the product, its contents, method of use, etc.
The various functions performed by a label are as follows:
1. Describe the Product and Specify its Contents
Let us look at some of the labels of the products used by us in our day to day
life. Thus, one of the most important functions of labels is to describe the
product, its usage, cautions in use, etc. and specify its contents.
2. Identification of the Product or Brand:
The other important function performed by labels is to help in identifying the
product or brand. For example, the brand name of any product, say Biscuits or
