Page 2 - Lesson Note 4

Potato Chips imprinted on its package helps us to identify, from number of

packages, which one is our favorite brand.

Other common identification information provided by the labels includes

name and address of the manufacturer, net weight when packed,

manufacturing date, maximum retail price and Batch number.

3. Grading of Products:

Another important function performed by labels is to help grading the

products into different categories. Sometimes marketers assign different

grades to indicate different features or quality of the product.

For example, a popular brand of Hair Conditioners comes indifferent

categories for different hair, say for normal hair’ and for other categories.

4. Helps in Promotion of Products:

An important function of label is to aid in promotion of the products. A carefully

designed label can attract attention and give reason to purchase. We see many

product labels providing promotional messages.

For example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life

mein Fun’.

5. Providing Information Required by Law:

Another important function of labeling is to provide information required by

law.

For example, the statutory warning on the package of Cigarette or Pan Masala,

‘Smoking is Injurious to Health’ or ‘Chewing Tobacco is Injurious to Health’.