Page 3 - Home Assignment 4

b. Savita has started a shirt manufacturing business. The shirts are in high
demand in the market. She has made her shirts available to the intermediaries

at the mall. The major concern for her is to make them available the shirts
whenever they need. The inventory kept by the intermediaries is always kept in

mind and wherever there is any shortage of shirts they are supplied at the
earliest. Sometimes prior information is kept with the head office and any

possible shortage in inventory is met in advance. Which element of marketing
mix is inventory here?

c. A vacuum cleaner company made a model which was of unique type. Many
people purchased it. However, after a few years its production had to be closed

down as the demand of the product declined with passage of time. The
company took a wise decision and always kept spare parts available with it.
This was done to maintain the specific type of vacuum cleaners made by it. So

if the customers who had purchased this vacuum cleaner could buy the spare
parts if in case they wanted to repair or run the cleaner properly. Which

element of marketing mix is ‘spare parts’ here?

d. ‘Zero Errors’ is a mobile manufacturing company. The mobiles are of high
quality and are in demand. The company has decided to increase its customer
base by initiating a liberal credit terms to the potential customers on one of its

mobile model. 40,000 mobile can now be purchased through credit and the
installments to be paid will be 10 of Rs. 4,000 each. It is expected that this way

many people can afford the pricey model of the mobile. Which element of
marketing mix is ‘credit terms’ here?

e. A noodle manufacturing company has started a campaign where it will be
going to different schools during the class timings. During this time free

samples of noodles will be distributed to the students and the teachers. The
idea is to make them aware about the taste and the quality of the product in

advance. The company is taking this initiative as it has in the past given very
good results to its other products. Through free samples it will develop first