Page 1 - Home Assignment 4
P. 1
SAI INTERNATIONAL SCHOOL
CLASSS XII
SUBJECT: BUSINESS STUDIES
CHAPTER -11, MARKETING MANAGEMENT
Topics: Marketing mix, product, types of product
(Home assignment-41)
Assessments.
Multiple questions.
1. Services are______
(a) Tangible
(b) Intangible
(c) Both tangible and intangible
(d) All of the above
2. refrigerator, radio, bicycle, sewing machine and kitchen gadgets are
referred to as
(a) Consumer goods
(b) Durable products
(c) Industrial products
(d) None of the above
3. The consumer products which are normally consumed in one or few uses
are called
(a) non-durable products
(b) Industrial products
(c) Durable products
(d) Shopping products
4. Those consumer goods which have certain special features because of
which people make special efforts in their purchase, is called____