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SAI INTERNATIONAL SCHOOL



                                                     CLASSS XII


                                       SUBJECT: BUSINESS STUDIES


                              CHAPTER -11, MARKETING MANAGEMENT


                            Topics: Marketing mix, product, types of product


                                               (Home assignment-41)


               Assessments.
               Multiple questions.

                   1.  Services are______

                       (a) Tangible
                       (b) Intangible

                       (c) Both tangible and intangible
                       (d) All of the above

                   2.  refrigerator,  radio,  bicycle,  sewing  machine  and  kitchen  gadgets  are

                       referred to as
                       (a) Consumer goods

                       (b) Durable products

                       (c) Industrial products
                       (d) None of the above

                   3.  The consumer products which are normally consumed in one or few uses
                       are called

                       (a) non-durable products

                       (b) Industrial products
                       (c) Durable products

                       (d) Shopping products

                   4.  Those  consumer  goods  which  have  certain  special  features  because  of
                       which people make special efforts in their purchase, is called____
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