Page 2 - Home Assignment 4
P. 2
(a) Consumer goods
(b) Producers goods
(c) Specialty goods
(d) None of the above
5. Those products, which are used as inputs in producing other products,
are called____
(a) Durable goods
(b) Services
(c) Industrial goods
(d) All of the above
Home Assignment.
1 mark questions.
1. State the meaning of product.
2. Write the elements of marketing mix.
3. State the meaning of services.
3 to 4 marks.
1. State the different features of services.
2. What is meant by convenience product, explain with examples?
3. Write the features of shopping products.
5 to 6 marks.
Identify the element of marketing mix in the following cases:
1.
a. Naresh bought multi gym equipment from a renowned company. The company
gave a warranty period of 1 year. Naresh used to do workout on this equipment
daily. Everything was going fine till one day some problem in the wire of the
equipment occurred. Naresh called the company and told them that it is still in
the warranty period. A service engineer from the company visited his home and
fixed the problem. Naresh was further told that the maintenance service for 1
year is free of cost. Which element of marketing mix is maintenance here?
