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3. Employee feels like they are part of ethical and good firm

               4. It helps having an edge in competitive market.




               Some of the basic elements of business ethics while running a business enterprise

               are as follows:

                     (i)    Top management commitment: Top management has a crucial role in


                            guiding the entire organization towards ethically upright behavior. To

                            achieve  results,  the  Chief  Executive  Officer  (CEO)  and  other  higher

                            level managers need to be openly and strongly committed to ethical

                            conduct.  They  must  give  continuous  leadership  for  developing  and

                            upholding the values of the organization.

                     (ii)   Publication of a ‘Code’: Enterprises with effective ethics programmes


                            do define the principles of conduct for the whole organization in the

                            form  of  written  documents  which  is  referred  to  as  the  “code”.  This

                            generally covers areas such as fundamental honesty and adherence to

                            laws; product safety and quality; health and safety in the workplace;


                            conflicts    of     interest;    employment        practices;     fairness     in

                            selling/marketing practices; and financial reporting.

                     (iii)  Establishment  of  compliance  mechanisms:  In  order  to  ensure  that

                            actual decisions and actions comply with the firm’s ethical standards,


                            suitable  mechanisms  should  be  established.  Some  examples  of  such

                            mechanisms are: paying attention to values and   ethics in recruiting

                            and  hiring;  emphasizing  corporate  ethics  in  training;  auditing

                            performance  regularly  to  analyze  the  degree  of  compliance;  and
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