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  Ethics can also refer to codes or other system for controlling means so that

                       they serve human ends. Ethical standards are often enacted into laws.


                     But ethical behavior is just and fair conduct which goes beyond observing

                       laws and government regulations.

                     It means  adhering to  moral principles, being guided by particular  values,

                       and behaving in a way people ought to act.


                     The  set  of  principles  called  ethics  may  be  written  or  unwritten  codes  or

                       principles governing a professional or human activity.

               Business ethics concerns itself with the relationship between business objectives,

               practices, and techniques and the good of society.

                Business  ethics  refer  to  the  socially  determined  moral  principles  which  should


               govern business activities.

               A few examples of business ethics are:

                     charging fair prices from customers,

                     using fair weights for measurement of commodities,

                     giving fair treatment to workers and


                     Earning reasonable profits.

               A businessperson behaves ethically when her or his actions are upright and serve

               the interests of society. This, of course, also applies to that not in business.

               Ethical business behavior improves public image, earns people’s confidence and


               trust, and leads to greater success. Ethics and profits go together in the long run.

               Ethics alone, and not government or laws, can make a society great.

               Business Ethics is important due to the following points:

               1. It creates a company's image and builds its brand.

               2. It impacts the buying decisions of customers.
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