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solid wastes it has released into the environment. Therefore, it is sound

                       business policy to install pollution control devices in its premises to reduce


                       the risk of liability.

                (iii)  Cost savings: An effective pollution control programme is also needed to

                       save costs of operating business. Cost savings are particularly noticeable

                       when improper production technology results in greater wastes which lead


                       to higher cost of waste disposal and cost of cleaning the plants.

                (iv)   Improved  public  image:  As  society  becomes  increasingly  conscious  of

                       environmental quality, a firm’s policies and practices for controlling wastes

                       will  increasingly  influence  people’s  attitude  towards  its  working.  A  firm

                       that  promotes  the  cause  for  environment  will  be  able  to  enjoy  a  good


                       reputation and will be perceived as a socially responsible enterprise.

                (v)    Other social benefits: Pollution control results in many other benefits like

                       clearer visibility, cleaner buildings, better quality of life, and the availability

                       of natural products in a purer form.

               Role of Business in Environmental Protection


               The business enterprises should, however, take the lead in providing their own

               solutions  to  environmental  problems.  It  is  the  social  responsibility  of  every

               business to take steps not only to check all sorts of pollution but also to protect

               environmental resources.


                Business  enterprises  are  leading  creators  of  wealth,  employment,  trade  and

               technology. They also command huge financial,  physical and  human resources.

               They also have the knowhow to solve environmental pollution problems with a

               preventive approach by controlling pollutants at the source.
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