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(iii) Responsibility towards the consumers: Supply of right quality and

quantity of goods and services to consumers at reasonable prices

constitutes the responsibility of an enterprise toward its customers. The

enterprise must take proper precaution against adulteration, poor

quality, lack of desired service and courtesy to customers, misleading

and dishonest advertising, and so on.

(iv) Responsibility towards the government and community: An enterprise

must respect the laws of the country and pay taxes regularly and

honestly. It must behave as a good citizen and act according to the well

accepted values of the society. It must protect the natural environment

and should avoid bad, effluent, smoky chimneys, ugly buildings dirty

working conditions. It must also develop a proper image in society

through continuous interaction with various groups of people.

BUSINESS AND ENVIRONMENTAL PROTECTION

The environment is defined as the totality of man’s surroundings — both natural

and man-made. These surroundings are also in the nature of resources that are

useful for human life. The resources may also be called natural resources like

land, water, air, fauna and flora and raw materials; or manmade resources such as

cultural heritage, socio-economic institutions and the people.

Pollution — the injection of harmful substances into the environment is, in fact,

largely the result of industrial production. Since some waste is inevitable in the

use of materials and energy, the manufacturers face a great challenge in

minimizing the adverse impact of this waste by using proper technologies.

Protection of the environment is good for all of us.