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sentiments and dignity of people while advertising for a product. There is an
element of voluntary action in performing this responsibility.
(d) Discretionary responsibility. This refers to purely voluntary obligation that an
enterprise assumes, for instance, providing charitable contributions to
educational institutions or helping the affected people during floods or
earthquakes.
It is the responsibility of the company management to safeguard the capital
investment by avoiding speculative activity and undertaking only healthy business
ventures which give good returns on investment.
