Page 3 - Microsoft Word - Home assignment 19 Directing Meaning Importance

(iv) Improving employee motivation: A good control system ensures

that employees know well in advance what they are expected to do and

what are the standards of performance on the basis of which they will

be appraised. It, thus, motivates them and helps them to give better

performance.

(v) Ensuring order and discipline: Controlling creates an atmosphere of

order and discipline in the organization. It helps to minimize dishonest

behavior on the part of the employees by keeping a close check on
their activities. The box explains how an import export company was

able to track dishonest employees by using computer monitoring as a

part of their control system.

(vi) Facilitating coordination in action: Controlling provides direction to

all activities and efforts for achieving organizational goals. Each

department and employee is governed by predetermined standards

which are well coordinated with one another. This ensures that overall

organizational objectives are accomplished.

Limitations of Controlling:

Although controlling is an important function of management, it

suffers from the following limitations.
(i) Difficulty in setting quantitative standards: Control system loses

some of its effectiveness when standards cannot be defined in
quantitative terms. This makes measurement of performance and their

comparison with standards a difficult task. Employee morale, job

satisfaction and human behavior are such areas where this problem

might arise.