Page 2 - Microsoft Word - Home assignment 19 Directing Meaning Importance
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such deviations and attempts to take corrective actions based on the

               same. This process helps in formulation of future plans in the light of

               the problems that were identified and, thus, helps in better planning in

               the  future  periods.  Thus,  controlling  only  completes  one  cycle  of

               management process and improves planning in the next cycle.



               Importance of Controlling:


               Control is an indispensable function of management. Without control

               the  best  of  plans  can  go  awry.  A  good  control  system  helps  an

               organization in the following ways:



               (i)  Accomplishing  organizational  goals:  The  controlling  function

               measures progress towards the organizational goals and brings to light

               the deviations, if any, and indicates corrective action.

               It, thus, guides the organization and keeps it on the right track so that

               organizational goals might be achieved.

               (ii)  Judging  accuracy  of  standards:  A  good  control  system  enables

               management  to  verify  whether  the  standards  set  are  accurate  and

               objective.  An  efficient  control  system  keeps  a  careful  check  on  the

               changes taking place in the organization and in the environment  and
               helps to review and revise the standards in light of such changes.


               (iii) Making efficient use of resources: By exercising control, a manager
               seeks  to  reduce  wastage  and  spoilage  of  resources.  Each  activity  is

               performed  in  accordance  with  predetermined  standards  and  norms.

               This ensures that resources are used in the most effective and efficient

               manner.
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