Page 4 - Microsoft Word - Home assignment 19 Directing Meaning Importance

(ii) Safety/Security Needs: These needs provide security and protection

from physical and emotional harm. Examples: job security, stability of

income, Pension plans etc.,

(iii) Affiliation/Belonging Needs: These needs refer to affection, sense of

belongingness, acceptance and friendship.

(iv) Esteem Needs: These include factors such as self-respect, autonomy

status, recognition and attention.

(v) Self Actualization Needs: It is the highest level of need in the

hierarchy. It refers to the drive to become what one is capable of

becoming. These needs include growth, self-fulfillment and

achievement of goals.

Maslow’s theory is based on the following assumptions:

(i) People’s behavior is based on their needs. Satisfaction of such

needs influences their behavior.

(ii) People’s needs are in hierarchical order, starting from basic

needs to other higher level needs.

(iii) A satisfied need can no longer motivate a person; only next

higher level need can motivate him.

(iv) A person moves to the next higher level of the hierarchy only

when the lower need is satisfied.