Page 3 - Microsoft Word - Home assignment 19 Directing Meaning Importance

motivation. His theory was based on human needs. He felt that within

every human being, there exists a hierarchy of five needs.

 Maslow’s Hierarchy of Needs:

Maslow‘s need hierarchy is considered to be fundamental to the

understanding of motivation and plays an important role in motivation.

• People have a wide range of needs like physiological needs, social

needs, safety needs, esteem needs and self actualization needs which

motivate them to work.

• The manager must understand the needs and wants of people in

order to motivate them and improve their performance levels.

• For the satisfaction of these needs, managers must offer different

incentives (monetary and non-monetary).

Needs Are:

(i) Basic Physiological Needs: These needs are most basic in the

hierarchy and correspond to primary needs. Hunger, thirst, shelter,

sleep and sex are some examples of these needs. In the organizational

context, basic salary helps to satisfy these needs.