Page 3 - Microsoft Word - Home assignment 19 Directing Meaning Importance

guides his subordinates and clarifies their doubts in performing a task,

it will help the worker to achieve work targets given to him.

(ii) Directing integrates employees efforts in the organization in such a

way that every individual effort contributes to the organizational

performance. Thus, it ensures that the individuals work for
organizational goals. For example, a manager with good leadership

abilities will be in a position to convince the employees working under

him that individual efforts and team effort will lead to achievement of

organizational goals.

(iii) Directing guides’ employees to fully realize their potential and

capabilities by motivating and providing effective leadership. A good
leader can always identify the potential of his employees and motivate

them to extract work up to their full potential.

(iv) Directing facilitates introduction of needed changes in the

organization. Generally, people have a tendency to resist changes in the

organization. Effective directing through motivation, communication

and leadership helps to reduce such resistance and develop required
cooperation in introducing changes in the organization. For example, if

a manager wants to introduce new system of accounting, there may be

initial resistance from accounting staff. But, if manager explains the

purpose, provides training and motivates with additional rewards, the

employees may accept change and cooperate with manager.

(v) Effective directing helps to bring stability and balance in the

organization since it fosters cooperation and commitment among the
people and helps to achieve balance among various groups, activities

and the departments.