Page 2 - Microsoft Word - Home assignment 19 Directing Meaning Importance
P. 2
(ii) Directing takes place at every level of management: Every
manager, from top executive to supervisor performs the function of
directing. The directing takes place wherever superior – subordinate
relations exist.
(iii) Directing is a continuous process: Directing is a continuous activity.
It takes place throughout the life of the organization irrespective of
people occupying managerial positions. We can observe that in
organizations like Infosys, Tata, BHEL, HLL and the managers may
change but the directing process continues because without direction
the organizational activities cannot continue further.
(iv) Directing flows from top to bottom: Directing is first initiated at
top level and flows to the bottom through organizational hierarchy.
It means that every manager can direct his immediate subordinate and
take instructions from his immediate boss.
Importance of Directing: The importance of directing can be
understood by the fact that every action in the organization is initiated
through directing only. Directing guides towards achievement of
common objectives. Through directing, managers not only tell the
people in the organization as to what they should do, when they should
do and how they should do but also see that their instructions are
implemented in proper perspective. Very often, this becomes an
important factor in the efficient and effective functioning of the
organization. The points which emphasise the importance of directing
are presented as follows:
(i) Directing helps to initiate action by people in the organization
towards attainment of desired objectives. For example, if a supervisor
