Page 1 - Microsoft Word - Home assignment 19 Directing Meaning Importance
P. 1
SAI INTERNATIONAL SCHOOL
th
Class-12
Business studies
Chapter – 7, Directing
Topics: Meaning, Importance.
(Lesson - 19)
Directing: Meaning
In the ordinary sense directing means giving instructions and guiding
the people to do work. In our daily life, we come across many situations
like a hotel owner directing his employees to complete certain activities
for organizing a function, a teacher directing his student to complete an
assignment, a film director directing the artists about how they should
act in the film etc. It is one of the key managerial functions performed
by every manager. Directing is a managerial process which takes place
throughout the life of an organization.
In the context of management of an organization, directing refers to
the process of instructing, guiding, counseling, motivating and leading
people in the organization to achieve its objectives.
Characteristics of Directing:
The main characteristics of directing are discussed below:
(i) Directing initiates’ action: Directing is a key managerial function. A
manager has to perform this function along with planning, organizing,
staffing and controlling while discharging his duties in the organization.
While other functions prepare a setting for action, directing initiates
action in the organization.
