Page 5 - Lesson Note 8

particular person has got this information, he passes on this information to a large

number of people. Gossip chain is shown in diagram (ii). In this diagram, Mr ‘A’ is
passing on his information to B, C, D, E, F, G, H, I, etc.

(iii) Probability: In this form of communication, a person remains indifferent

about the fact as to whom he should pass on the information. There are
numerous people around him. He passes on the information randomly to
somebody around him. Those who get the information also have many people

around them. They also pass on the information randomly to somebody else. In

this way, this chain moves. The diagram (iii) shows that A has four persons around
— F, B, D and J but he passes on the information to F and D only. He has not
deliberately chosen F and D but it happens as a matter of chance. The same is the

position of F and D. F is passing on the information to K and G while D is passing
on the information to H. This chain will continue to move in this manner.

(iv) Cluster: In this form of communication a person tells something to selected

individuals. Those who receive the information further pass it on to another set of
selected individuals. In this way, this chain moves on. In every organization, some

people have good liaison with other persons. Such people pass on this
information to persons of their choice with the purpose of getting some favour
from them. Cluster is shown in diagram (iv). This figure makes it clear that A

passes on the information received to B, C and D. B and C do not tell it to anybody
else but D tells it to E, F and G. Similarly, E and F do not pass it on to anybody else

but G passes it on to H and I. In this way, this chain moves on.