Page 1 - Lesson Note 7

SAI INTERNATIONAL SCHOOL

CLASS-12TH

BUSINESS STUDIES

CHAPTER -7 DIRECTING

Topic: Communication: Meaning, Process and Importance

(LESSON - 25)

Communication: Meaning

Communication plays key role in the success of a manager. How much
professional knowledge and intelligence a manager possesses becomes
immaterial if he is not able to communicate effectively with his subordinates and

create understanding in them. Directing abilities of a manager mainly depend
upon his communication skills. That is why organization always emphasizes on

improving communication skills of managers as well as employees.

The word communication has been derived from the Latin word ‘communis’
which means ‘common’ which consequently implies common understanding.

Communication is defined in different ways. Generally, it is understood as a
process of exchange of ideas, views, facts, feelings etc., between or among people
to create common understanding.

Definitions of Communication

Some of the definitions given by management experts are presented in the box.

Communication is the sum of all things one person does when he wants to create

understanding in the mind of another. It involves systematic and continuous
process of telling, listening and understanding.

Louis Allen