Page 2 - Home Assignment 2
P. 2
d. both a & b
5. Maintaining good public relations costs _______than advertising and direct mail.
a. much less
b. more
c. less
d. none
Home Assignment
1 mark questions
Q.1 How publicity is different from advertisement?
Q.2 Explain the meaning of Publicity through an example.
Q.3Explain any two important features of publicity.
Q.4 Give an important limitation of publicity.
3-4 mark question
Q.1 Why public relation is very important for the companies now a days?
Q.2 Why most of the organizations have a separate department to manage public relations?
5-6 mark questions
Q.1”Maintaining good public relations also helps in achieving various marketing objectives”.
Explain such objectives.
Q.2 Differentiate Advertising and Personal Selling using various basis.
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