Page 1 - Home Assignment 2

SAI INTERNATIONAL SCHOOL

Class-12
th
Business studies

Chapter – 11, Marketing Management

Topics: Public Relation (Exclude role)
(Home Assignment - 47)

Assessment:

1. The co-operation of people to a business is got through ________.

a. Public relations

b. Advertisement

c. sales promotion
d. none of the above

2. 'Garima Ltd.' a manufacturer of car engines achieves a breakthrough by developing a car engine
which runs on water. This development is effectively communicated by the company to its dealers and

prospective customers .Because of this breakthrough the image of the company has gone up. The
company has also set-up a department that advices its top management to adopt such

programmes which will add to its public image. Name this activity.
a. Public relations

b. Advertisement
c. sales promotion

d. none of the above

3. Publicity is a _____form of communication.
a. unpaid

b. paid

c. none
d. both a & b

4. There is ______sponsor for the communication in Publicity.

a. no identified

b. identified

c. none