Page 2 - Home Assignment 1

packaging being described in the given case.
(a) Facilitates the use of product
(b) Assists in promotion of the product
(c) Helps in product identification
(d) Provides protection to the product

Home Assignment

1 mark questions
Q.1 What do you mean by physical distribution of goods?

Q.2 Give any two major factors determining inventory levels?
Q.3 Explain the Impersonality as a feature of advertisement.

Q.4 What do you mean by promotion mix?
Q.5 The labeling of a pack of oats cookies explains how the product is beneficial in adding fiber to the

diet and the other related health benefits. Identify the related function of labeling being described in the
given case.

3-4 mark question
Q.1Explain any four advantages of advertisement.

Q.2 What are the major elements of promotion mix? Explain with a suitable example.
5-6 mark questions

Q.1 Define advertisement given by “David Ogilvy”. Explain briefly its limitations.
Q.2 Explain briefly the main components of physical distribution.

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