Page 1 - Home Assignment 1

SAI INTERNATIONAL SCHOOL

Class-12
th
Business studies

Chapter – 11, Marketing Management

Topics: Physical movement, Promotion Mix, Advertisement (Excluding role & object)
(Home Assignment - 45)

Assessment:

1. Harshit is planning a start up a venture for offering mobile pet care services at door step. He
has decided to charge Rs1000 for heated hydro bath & blow dry of a pet and Rs500 for shampoo
and conditioning. Identify the element of marketing mix which is not being described in the
above case.
(a) Product
(b) Place
(c) Price
(d) None of the above

2. Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat
15% discount on all its products. Identify the related function of marketing being described in the
given lines.
(a) Packaging and labeling
(b) Branding
(c) Pricing
(d) Promotion

3. BeCool Limited has decided to market its products through the conventional network of
manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described
in the above line.
(a) Physical distribution
(b) Transportation
(c) Warehousing
(d) Standardization and grading

4. Ranjan’s business is being adversely affected due to the delay in delivery on account of poor
weather conditions. Identify the marketing function which will be helpful to him in this regard.
(a) Physical distribution
(b) Standardization and grading
(c) Transportation
(d) Warehousing

5. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of
most of the beauty products exhibited a photograph of a celebrity. Identify the related function of