Page 3 - Home Assignment 6

Sanjay, after being convinced about the feasibility of the project, accepts

his offer. Sanjay tells Arvind that they should also focus on other
important decisions related to the product ‘room fresheners’ besides

deciding about its features, variety and quality. Branding is one of the

important such decision. In the context of above case:

Name any other two important decisions related to a product.

5 to 6 marks questions.

1. Explain all the functions of labeling.
2. Pricing is the most important element of marketing mix decision, so

explain all the factors which influences the pricing decision of a product.