Page 2 - Home Assignment 5

(d) Packaging

4. Which elements of product mix helps in product promotion?

(a) Advertising

(b) Sales promotion

(c) Packaging of a product

(d) None of the above

5. Which element of product mix become status symbols because of their

quality.

(a) Branding

(b) Pricing

(c) Physical distribution

(d) All of the above

Home Assignment.

1-mark questions.

1. What is meant by packaging?

2. Write any two qualities of good brand name.

3. Write the name of types of packaging.

4. Give the example of transport packaging.

3 to 4 marks questions.

1. Explain the advantages of brand from the point of view of marketer.

2. Explain the advantages of brand from the point of view of customer.