Page 2 - Lesson Note 7

 Suitability : Retail industry

(iii) Manager:
 They are independent and dominant

 They are goal and process focused and not people oriented and not time
bound

 They are consumer oriented too and contribute a lot to the growth of the
business
 They allow working independently with concept, ideas, systems and

technology
 They are very good competitors and achieve the targets despites the odds

on their way.
 As they have difficulty to work with others they hire employees who are
good listeners and people oriented.

(iv) Motivators:
 They have high level of sociability.

 They can work well under pressure.
 They can be great consensus builders and good collaborators.

 They are highly motivated and can also motivate others working with
them.

 They create strong emotional arguments.
 They can do best in retail business.

(v) Authoritarians:
 They are the loyal workers who make the world function.

 They follow rules, regulations, procedures and policies carefully.
 They are very cooperative and avoid confrontation.
 The business which fit their personality is dry cleaning store,

convenience store, liquor store, chemist store, etc.
 They prefer business where customers or clients are driven to them.

 They are also called as accidental entrepreneurs.
(vi) Collaborators:

 They always prefer a partner who is more aggressive about developing
new business.