Page 2 - Lesson Note 6

(ii) Invisible.

(iii) Acquired.
(iv) Pervasive
4. Motivation: It is an inner state that stimulates, energizes and directs the

behavior towards achievement of goal. Also it brings progress in action and
regulates the pattern of activity.

Motivation is essentially a process.

Unsatisfied Need Tension Drives

Reduction of Satisfaction of Search Behavior
tension Need

5. Motivation Theories:
(i) Maslow’s Hierarchy of Needs Theory: Based on the assumption that

people are motivated by a series of five universal needs:
(a) Physiological needs.

(b) Safety needs.
(c) Social needs.
(d) Ego and esteem needs.

(e) Self-actualization needs.
(ii) Mc Clelland’s Theory of Needs: Regardless of culture or gender, people

are driven by three motives:
(a) Achievement needs.
(b) Affiliation needs.

(c) Power needs.