Page 1 - Lesson Note 6

ENTREPRENEURSHIP

CLASS- XI

LESSON-6

CH-2: TOPIC – AN ENTREPRENEUR

SUB-TOPIC: - ENTREPRENEURIAL VALUES, ATTITUDES AND MOTIVATION

1. The set of beliefs that provide standards which guide behavior is known as

‘values’.
The various factors which influence entrepreneurial values are as follows:
(i) Action Factors: Arise due to the action of others and influence of

others.
(ii) Environment Factors: Arise out of the environment in which an

entrepreneur operates.
(iii) Personality Factors: Depends upon the personality of the
entrepreneur.

2. Core Values:
(i) Innovation and Creativity:

 Creativity is the ability to see new ways of doing things.
 Innovativeness is the ability to make it work in practice.

(ii) Self-reliance:
 Independence or Ownership

 Strong and Positive Ego drive
(iii) Respect For Work:
 Hard work

 Goal direction
(iv) Quest for Outstanding Performance:

 Challenges
 Strong motivation

3. Attitude: It constitutes an important psychological attributes of individuals,
which shape their behavior. It generally exhibits the following features:

(i) Affects behavior.