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the product takes time. This incongruence may play on the patience

of the customers. At times, due to technical reasons, web sites take
unusually long time to open. This may further frustrate the user.

iii. Increased risk due to anonymity and non-traceability of parties:
Internet transactions occur between cyber personalities. As such, it
becomes difficult to establish the identity of the parties. Moreover, one

does not know card details. Then, there also are problems of ‘virus,’
and ‘hacking,’ that you must have heard of. If not, we will be dealing
with security and safety concerns of online business.

iv. People resistance:

The process of adjustment to new technology and new way of doing
things causes stress and a sense of insecurity. As a result, people may
resist an organization’s plans of entry into e-business.
v. Duplicate Content and Copying
If you develop a successful online store, the easy and anonymous
access to online sites means that there is always the potential for

unscrupulous parties to steal your ideas and content. Copyright and
patent laws are one legal recourse. Depending on how exposed your
business is to this potential disadvantage, extra vigilance might be
necessary.
vi. Absence of Key Buying Senses

The inability of your customers to touch and smell your product can
inhibit some purchases. For example, some customers want to be
able to try on clothes to be sure of a proper fit.
One strategy for minimizing this disadvantage is to offer a generous
return policy. Another approach is to provide an abundance of
information — weight, length, height and other relevant data.

For example, some online clothing retailers provide detailed data
about size variations and adjustments based on customer waist and
shoulder measurements.