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a cycle from the origin of demand to its fulfillment, is substantially

reduced due to transformation of the business processes from
being sequential to becoming parallel or simultaneous.

iv. Global reach/access:

Internet is truly without boundaries. On the one hand, it allows the
seller an access to the global market; on the other hand, it affords to
the buyer a freedom to choose products from almost any part of the
world. It would not be an exaggeration to say that in the absence of

internet, globalization would have been considerably restricted in
scope and speed.

v. Movement towards a paperless society:

Use of internet has considerably reduced dependence on paperwork
and the attendant ‘red tape.’ Even the government departments and
regulatory authorities are increasingly moving in this direction whereby

they allow electronic filing of returns and reports. In fact, e-commerce
tools are affecting the administrative reforms aimed at speeding up the
process of granting permissions, approvals and licenses. In this respect,
the provisions of Information Technology Act 2000 are quite
noteworthy.

LIMITATIONS OF e-BUSINESS

E-business is not all that rosy. Doing business in the electronic mode suffers from

certain limitations. It is advisable to be aware of these limitations as well.
i. Low personal touch:

High-tech it may be, e-business, however, lacks warmth of interpersonal
interactions. To this extent, it is relatively less suitable mode of business in
respect of product categories requiring high personal touch such as
garments, toiletries, etc.

ii. Incongruence between order taking/giving and order fulfillment
speed:
Information can flow at the click of a mouse, but the physical delivery of