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remote areas of our country.
(vi) DTH services: DTH (Direct to Home) is again a satellite based media services
provided by cellular companies. One can receive media services directly through a satellite
with the help of a small dish antenna and a set top box. The service provider of DTH services
provides a bouquet of multiple channels. It can be viewed on our television without being
dependent on the services provided by the cable network services provider.

Transportation

Transportation comprises freight services together with supporting and auxiliary services by
all modes of transportation i.e., rail, road, air and sea for the movement of goods and
international carriage of passengers. You have already studied the comparative
advantages and disadvantages of different modes of transportation in earlier classes. Their
services are considered to be important for business since speed is of essence in any business
transaction. Also transportation removes the hindrance of place, i.e., it makes goods available to
the consumer from the place of production. We need to develop our transportation system to
keep pace with the requirements of our economy. We need better infrastructure of roads with
sufficient width and high quality. We have few ports and they too are congested. Both
government and industry needs to be proactive and view the effective functioning of this service as
a necessity for providing a lifeline to a business services. In sectors like agriculture and food, there
are massive losses of product in the process of transportation and storage.

Warehousing

Storage has always been an important aspect of economic development. The warehouse was
initially viewed as a static unit for keeping and storing goods in a scientific and systematic
manner so as to maintain their original quality, value and usefulness. The typical
warehouse received merchandise by rail, truck or bullock cart. The items were moved
manually to a storage within the warehouse and hand piled in stacks on the floor. They are used by
manufacturers, importers, exporters, wholesalers, transport business, customs etc., in India.
Today’s warehouses have ceased to be mere storage service providers and have really become
logistical service providers in a cost efficient manner. That is making available the right
quantity, at the right place, in the right time, in the right physical form at the right cost.

Types of Warehouses
(i) Private warehouses: Private warehouses are operated, owned or leased by a
company handling their own goods, such as retail chain stores or multi-brand multi-
product companies. As a general rule an efficient warehouse is planned around a material
handling system in order to encourage maximum efficiency of product movement. The
benefit of private warehousing includes control and flexibility.
(ii) Public warehouses: Public warehouses can be used for storage of goods by traders,