Page 1 - Lesson Note 2

SAI INTERNATIONAL SCHOOL

th
Class-12

Business studies

CHAPTER -7 Directing

Topics: Elements of Directing

(Lesson - 20)
Elements of Direction

The process of directing involves guiding, coaching, instructing, motivating,
leading the people in an organization to achieve organizational objectives.

Consider the following examples:
(i) A supervisor explains a worker about operations to be carried by him on a lathe
machine,
(ii) A mining engineer explains about safety precautions to be followed while

working in a coal mine,
(iii) A Managing Director declares share in the profits to the managers for their
contribution to enhance profits of the company, and

(iv) A manager inspires his/her employees by playing a lead role in performing a
work.

All these examples and many other activities related to directing may broadly be
grouped into four categories which are the elements of directing. These are:
(i) Supervision

(ii) Motivation
(iii) Leadership
(iv) Communication

Motivation

Motivation means incitement or inducement to act or move. In the context of an
organization, it means the process of making subordinates to act in a desired
manner to achieve certain organizational goals.