Page 4 - Home Assignment 4

fifty stores in various parts of the country. Each store is placed under

the charge of a manager who is allowed to rim their stores

autonomously by deciding about the products which may be promoted,

the appointment of staff, ways to handle customer complaints etc. As

these managers have a deeper knowledge of the local situations, it

enables them to take these decisions effectively keeping in view the

local circumstances and consumers’ needs. This approach helps to

improve customer service and at the same time serves to boost morale

and increase the job satisfaction of the store managers as it empowers

them to innovate and use their initiatives.

a. Identify and explain the policy followed by ‘Home Creations Ltd.’ to

run their stores successfully.

b. Also, give any three points highlighting the importance of the

approach followed as identified in part (a) of the question.

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