Page 7 - Lesson Note 2
P. 7

the division head is responsible for the poor performance of a division.

               This also facilitates quick remedial actions.

               •  Each  division  functions  as  a  self-sustaining  and  autonomous  unit.

               Accordingly, it promotes flexibility, initiative and faster decision making.

               •  A  notable  advantage  of  the  divisional  structure  is  that  it  promotes

               expansion. Evidently, if an enterprise tries to step into a new product’s
               market, it can simply do so by adding a new division for that product line

               without interfering with the existing structure.



               Disadvantages


               • Divisional structure promotes the emergence of autonomous divisions

               within an enterprise. Consequently, a division might try to compete with

               other divisions to maximize its profits and hence cause hindrance to the

               growth of the bigger entity that is the organization.

               • Similar sets of functions are performed across all units. In that case,
               there is a duplication of functions which lead to an overall increase in

               expenditure.

               • Lastly, this structure gives a lot of power to a divisional manager. This

               may result in the rise of an independent manager who might hold the

               division’s interests in higher regard than the organizational interests.




                 Difference between a Functional Structure and a Divisional Structure


                   Basis of
                 Difference           Functional structure                Divisional structure

                                   It is created on the basis  It is created on the basis of
                   Creation
                                   of  various  functions  in  various  product  lines  of
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