Page 1 - Lesson Note 13

ENTREPRENEURSHIP

CLASS- XI

LESSON-13

CH-3: TOPIC – ENTREPRENEURSHIP JOURNEY

SUB-TOPIC: - BUSINESS PLAN

1. Formats of a Business Plan

(i) Elevator pitch: - A very condensed format is used as a teaser to
awaken the interest of potential investors, customers or strategic
partners.

(ii) A pitch with oral narrative: - Format presents in the form of an
entertaining slide show complemented with an oral narrative.

(iii) A written presentation for external stakeholders:- A detailed plan
targeted at external stakeholders.
(iv) An internal operation plan: - Describes the detailed plan used by the

management for decision making.
2. Proposed Business Plan:

 Executive summary
 General introduction- Name of promoters, qualification

 Business venture
 Form of business organization

 Production plan
 Marketing plan
 Financial plan

 Miscellaneous
3. Most important elements of Business Plan are:

(i) Organizational plan: Complete idea about the set up of the
organization and includes:

 Form of ownership
 Details about the business partners/members

 Administrative structure