Page 2 - Lesson Note 11

(iii) Conduct a market survey. Does the project create a good or service
that is in demand in the market? What price are consumers willing to pay
for the good or service?
(iv) Plan the organizational structure of the new project. What are the
staffing requirements? How many workers are needed? What other
resources are needed?
(v) Prepare an opening day balance of projected expenses and revenue

(vi) Review and analyze the points of vulnerability that are internal to the
project and that can be controlled or eliminated.
(vii) Decide whether to go on with the plan/project.

4. Types of Feasibility Study

(i) Technical feasibility

 Technical: Hardware and software
 Existing or new technology

 Manpower
 Site analysis
 Transportation

(ii) Financial feasibility

 Initial investment
 Resources to procure capital: Banks, investors, venture capitalists
 Return on investment

(iii) Market feasibility

 Type of industry
 Prevailing market
 Future market growth
 Competitors and potential customers
 Projection of sales