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(iii)  Social                (c) Refers to various legislations within business
                               Environment                       transactions are to take place.

                        (iv)   Economic                   (d) Includes forces relating to scientific
                               Environment                      improvements and innovations.
                        (v)    Political               (e) Include the social forces like customs and
                               Environment                   traditions, values, social trends, etc.



               LONG QUESTIONS: (3/4/6) MARKS

                             (1) Discuss the characteristics of business environment.

                             (2) Discuss the importance of business environment.
                             (3) Discuss the micro level of environment.
                             (4) Explain,  with  examples,  the  various  dimensions  of  business

                                 environment.

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