Page 2 - H4

1 Mark Questions

1. Give one point of difference between licensing and franchising.
2. When a middleman is involved in handling export procedure, then it is called by what name?
3. Licensee or franchisee pays a fee to licensor or franchisor. What is it called?
4. Reebok orders for footballs to local manufacturers of Ludhiana and then sells it all over the
world. It is an example of what?

3/4 Marks Questions

1. Differentiate between contract manufacturing and setting up wholly owned production
subsidiary abroad.
2. Distinguish between licensing and franchising.
3. Explain different forms of Joint Ventures.

5/6 Mark Questions

1. Discuss the merits and demerits of entering into joint ventures.
2. “Wholly owned subsidiary is a more investing, more risky and less return giving venture.” Do
you agree? Substantiate your answer.

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