Page 2 - LN-1-media and technology
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lives.
                                             TV has brought the world closer to us.
               MEDIA AND                     The different technologies that mass media use are
               MONEY                           expensive.
                                             In a news studio, it is not only the newsreader who needs
                                               to be paid but also a number of other people who help put
                                               the broadcast together.
                                             Due to these costs, the mass media needs a great deal of
                                               money to do its works, as a result most TV channels and
                                               newspapers are part of big business houses.
                                             The mass media earns money is by advertising different
                                               things like cars, chocolates, clothes, mobile phones, etc.
                                             We often see the same advertisements are shown
                                               repeatedly between each break and we watch the same
                                               image again and again.
                                             Advertisements are repeated in hope that you will go out
                                               and buy what is advertised.
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