Page 1 - HA 2_Attitude and Social Cognition

Class XII

Chap 6: Attitude and Social Cognition

Home Assignments 2

One mark

Q1. What make people better informed than other mode of communication?

a. Audio-visual media c. Interest
b. Audio-visual media and interest d. None of these

Q2. Which is the example of cognitive consistency?

a. Balance c. Cognitive dissonance
b. Both (A) and (B) d. Two step concept

Q3. In the Fritz Heider P-O-X triangle, O represents:

a. Another person
b. the person whose attitude is being studied
c. the topic towards which the attitude is being studied
d. None of these

Q4. Credibility and attractiveness are two features of:
a. Source characteristics
b. Target characteristics
c. Message characteristics
d. None of these

Q5. Give one criteria where balance is found in attitude, according to the concept of
balance.
Two marks

Q1. Explain the influence of message characteristics on attitude change.
Q2. How to advertisers use eminent persons to bring about an attitude change among
consumers?

Three marks
Q1. Describe the concept of cognitive dissonance.

Q2. How and when does the P-O-X triangle remain in a state of imbalance?
Four marks

Q1. “attitude are formed’. Explain the process of attitice formation.