Page 3 - Mindmap_ Cultural Change

WESTERNISATION

❖ M.N. Srinivas defines Westernisation as the “changes
brought about in Indian society and culture as a result of
over 150 years of British rule, the term subsuming changes

occurring at different levels.. Technology, institutions,
ideology and values”.

❖ M.N. Srinivas introduced the term ‘Westernisation’ mainly to
explain the changes that have taken place in the Indian
society and culture due to the western contact through the

British rule.

➢ One kind refers to the emergence of a westernised sub-cultural pattern through a minority section of

Indians who first came in contact with Western culture.

➢ This included the sub culture of Indian intellectuals who not only adopted many cognitive patterns, or
ways of thinking, and styles of life, but supported its expansion. Many of the early 19th century

reformers were of this kind.

MODERNISATION

➢ It is a process which indicates the adoption of the modern ways of life and
values.
➢ It indicates a change in people’s food habits, dress habits, speaking styles,
tastes, choices preferences, ideas, values, recreational facilities and so on.
➢ The scientific and technological inventions have brought about remarkable

changes in the whole system of social relationships and installed new
ideologies in the place of traditional ones.
➢ The key to understand Modernisation lies in thinking of it as a set of change
that affect the whole society.
➢ Modernisation involves a transformation of social, political and economic
organisations.
➢ Traditional religious systems tend to lose influence.