Page 2 - Microsoft Word - Home assignment 19 Directing Meaning Importance

4. A seller of a company induced a customer to purchase a STB (Set Top Box) cum DVD player in which there
is a facility of enjoying dish and DVD together. A latest technology is with digital Set Top Box along with a
multimedia functionality costing f 4000. A customer feels benefited after purchasing. What is the importance
of personal selling to the customer being portrayed in this case?

(a) Customers benefit.

(a) Business benefit.

(a) Society benefit.

(a) None of the above

5. Personal selling efforts take a _____ to cover the entire market.
a. lot of time

b. short time.
c. very less time

d. none

Home Assignment

1 mark questions

Q.1 Give the meaning of personal selling.
Q.2 Explain any two features of personal selling.

Q.3 What are the benefits the customers are getting through personal selling? Give any two such benefits.
Q.4 What are the activities involved in sales promotion? Name any two such activities.

3-4 mark question
Q.1 Define the term personal selling as per “Roy Bartell”. Also explain the Merits of it.

Q.2 “Personal selling plays a very productive role in the economic progress of a society”. In the light

of this statement explain benefits of personal selling to a society.

5-6 mark questions
Q.1 What do you mean by Sales promotion? Explain briefly its merits and demerits.

Q.2 “Personal selling plays a very important role in the marketing of goods and services”. In the light
of this statement explain the importance of personal selling to businessmen.

*****************************************************