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SAI INTERNATIONAL SCHOOL

                                                         Class-12
                                                                     th
                                                    Business studies

                                       Chapter – 11, Marketing Management

                     Topics: Personal selling, Features (Excluding qualities), Sales promotion (Excluding
                                                          Techniques)
                                                 (Home Assignment- 46)
               Assessment:



               1. Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers

               and creating awareness about the new range of organic incenses introduced by the company. Identify the
               element of promotion been described in the given lines.

               (a) Advertising
               (b) Sales promotion

               (c) Personal selling
               (d) Public relation



               2. Within 2 years of its inception, Bhavishya Limited has created a very positive reputation about itself and its
               products in the eyes of general public by participating extensively in various social welfare programs. Identify

               the component of promotion mixing described in the given lines.
               (a) Advertising

               (b) Personal selling
               (c) Public relation

               (d) Sales promotion


               3.________ is used as the supplement of advertisement.

               a. Advertisement


               b. Sales promotion

               c.Publicity


               d. none of the above
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