Page 2 - Microsoft Word - Home assignment 19 Directing Meaning Importance

b. Change in Quantity

c. Change in Quality Specifications of the material used

d. Change in Price

1 Mark Questions

1. Explain the meaning of controlling.
2. Controlling is looking back comment.

3 Mark Question

1. Discuss the relationship between planning and controlling.
2. Explain the importance of controlling in an organisation. What are

the problems faced by the organisation in implementing an effective

control system?

5/6Mark Question

1. A company M limited is manufacturing mobile phones both for
domestic Indian market as well as for export. It had enjoyed a

substantial market share and also had a loyal customer

following. But lately it has been experiencing problems because
its targets have not been met with regard to sales and

customer satisfaction. Also mobile market in India has grown

tremendously and new players have come with better

technology and pricing. This is causing problems for the

company. It is planning to revamp its controlling system and
take other steps necessary to rectify the problems it is facing.

a. Identify the benefits the company will define from a good

control system.

2. Saurabh is working in an MNC. He has created an atmosphere

of proper controlling in his department. In order to do so he

keeps himself aware about any dishonest behaviour and takes