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32. Describe various types of foreign trade transactions.
33. Explain Auxiliaries or ‘Aids to Trade’.
34. What is Marketing?
35. What is Commerce?
36. To which tool of the marketing mix does ‘Brand Name’ pertain?
37. What is meant by price mix?
38. What is done under place mix?
39. Give one point of difference between Personal Selling and Sales Promotion.
40. Define the term ‘Marketing Mix’.
41. Enlist any four product oriented benefits from marketing mix.
42. Arvind, the manufacturer of footwear sells the same to different retailers, who then sell to the
consumers. Name the channel and level of distribution involved.
43. List any four factors that influence the pricing decisions.
44. What is pricing? Discuss the various factors that determine the price of a product.
45. Define product mix. What dimensions of the product are to be considered by the entrepreneur
herein?
46. What is meant by indirect channels of distribution? Explain any two indirect channels of
distribution.
47. “Buy one get one free” is an example of one of the techniques of Promotion Mix. Name the
technique. Explain any two other techniques of promotion mix.
48. State the importance of pricing.

Higher Order Thinking Skills (HOTS)

(i) “A scientific method more than any other procedure can minimize elements of uncertainty which
result from lack of information”. Do you agree? Give reasons.

(ii) “Economic factors refer to the purchasing power of the potential customers.” Explain. What is meant
by the terms “purchasing power and potential customers”?

(iii) Give one point of difference between the Primary forces and the Secondary forces.

(iv) Define customer. Are customer and consumer synonyms? If no, write the differences between them.

(v) You are the marketing manager of a company manufacturing toy car. Explain briefly, the factors to be
considered by you before finalizing the price of the toy car.

(vi) ‘Customer is the King’. Do you agree? Justify giving reasons for your answer.

(vii) Market survey can be used as a tool for betterment of society. To conduct a fair survey, enlist four
strong values of a surveyor.

(viii) “Market Survey is a useless expensive tool”. Do you agree with the statement? Should it be
dispense away with? Support you answer with reasons.